A Study of Fashion Clothes Brand Essay Example | Topics and Well Written Essays - 1750 words

A Study of Fashion Clothes Brand - Essay ExampleThe composing A Study of Fashion Clothes Brand analyzes the impact of peer pressures on brand choice between Chinese and UKs young consumers. at that place have been instances where it has been noticed that peers influence young consumers behaviour. Fashion brands of clothes reflect a symbolic meaning. A young customer wearing a mark cloth is believed to belong to a rich family. They are seen as popular and are allowed to mingle with their peers. This implies that it also indirectly influences the business operations of the companies. Very a couple of(prenominal) research works have been undertaken on this subject. All these constitute the rationale behind selecting this topic. China is considered as the largest consumer trades for clothing industry (Tai, 2005). However, the Chinese brands are passive in its initial phase of making their carriage industry international. Mens clothing is catching up with the international brands i n the domestic market. whatever famous brands are Shanshan, Bosideng, Youngor, etc. However, their capacity of revenue earning is low compared to the international brands. Earlier the Chinese fashion industry was fragmented. In recent times, the retail market of China is characterised by the existence of ZARA, GAP, Jack and Jones, etc. Most of the casual wears are locally manufactured. UK market has always been up to date when it comes to fashion. It has been a fashion hub to many renowned international fashion brands from Armani, Gucci, Tommy Hilfiger to Burberry, Tiffany & Co..